Taking a break from rings to model some fun bridal party pendants by Diane!

Taking a break from rings to model some fun bridal party pendants by Diane!

Illinois Jeweler Eve J. Alfille's Museum-Worthy Store

mmemagpie:

I think I have a new hero.  I would like a shop like this.

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Eve J. Alfille’s Evanston, Ill., space is a shrine to all things bejeweled. With separate rooms dedicated to different categories—gems, pearls, diamonds, and bridal—a museum-like quality gives added weight to Alfille’s collections, all created on-site in her 1,000-square-foot workshop. Careful to never call this jewelry destination a “store,” Alfille sees herself as a curator and educator first and a retailer second. This unusual choice allows her customers to be swept away by the magic of the materials, rather than the weight of the purchase.

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Thanks for the love, mmemagpie!